Wednesday, September 30th, 2009

Twitter Advertising – Using Sponsored Tweets

Sponsored Tweets is a new Twitter advertising marketplace, owned by IZEA, that connects advertisers with Tweeters. Advertisers can create sponsored conversations on Twitter. Sponsored Tweets system allows you to compensate tweeters with cash in exchange for promoting your product, service or site.

Tweeters can earn money for spreading the word. Think of it as the Pay Per Tweet version of Pay Per Post or like eBay for tweets..

John Chow has made over $1,000 using the Sponsored Tweets System and is sharing 10 tips on how you can make money from using Sponsored Tweets. Read John Chows tips Click here

Leave your comments below and let me know what you think of Sponsored Tweets


Category: Social Media
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4 Responses

September 30, 2009

Avis

An interesting post which I’m sure will stir some discussion.
On one hand you can understand the appeal and rationale behind it, and mixing sponsored tweets with those that add value or points of interest should work fine.
But on the other hand you run the risk of being seen as too pushy, with constant offers and sales pitches, which are some of the things turning many marketers off Twitter at the moment.

I think that the key is having a dedicated loyal following, much like John does, to allow you to partake fully and get a decent return as otherwise people will probably unfollow you fairly quickly.

Just my thoughts, but interested to hea of any successes or other opinions.

Tom


October 2, 2009

Hi Tom

I agreed with you, Sponsor Tweets is great for people that have a hugeTwitter following, thats the only way you be able to get loads of click through rate and earn loads of commissions from the ads.

I think Sponsor Tweets is a great idea, but I think theres still more work that needs to be done, in the way the system works for advertisers.

Avis


November 4, 2009

I agree with Avis, regarding balance. I don’t believe I would use it myself. Of course in the US the FTC regulations require people to say when they are being compensated. Does the UK have something similar? I made a decision long ago to recommend what I believe in and if I were paid for that I feel it would not be perceived as such.

The only way I think this would work for anyone is if they set up a website specifically for recommending products or services with a disclaimer about being paid. Some people might find that useful. They could have a Twitter account specifically with that URL.

Thanks,
Pamela


November 8, 2009

Hi Pamela

I don’t think we have something similar in the UK. It sounds like a good idea, each person could also apply to get their product or service on the website. the Product or service will have their own Twitter account..Advertisers would than retweet to make it go viral, get paid everytime someone clicks and views their site or make a purchase.

Avis