Search Engine Optimization Basics
What is Search engine optimization?
Search engine optimization (SEO) is the process of improving the amount or quality of traffic to your website. Which will make it easier to find your website on the internet.
Keywords
Their are keyword and long tail keywords – a keyword is the word your target market is searching for, long tail keywords would be two or more of those keywords together. It is much easier to make your website rank well on search engines for long tail keywords because of less competition.
For example: a keyword would be “dogs” and long tail keywords “dog behavior training”
You can find keywords by using the Google Free keyword tool
Meta tags
Meta tags and keywords in titles and pages is another Basic Seo Method. They usually consist of a title, description, and keyword tags and they look something like this:
<head>
<title>Title of Your Site</title>
<meta name=”description” content=”Description of your site here.”>
<meta name=”keywords” content=”keywords separated by commas”>
</head>
You should always give each page a specific title and description. By doing this the search engines will know what your page is about and give you a higher ranking. Because once again we are trying to make our pages as relevant as possible to the online search.
For example: In the screenshot below I am using Platinum Seo Pack Plugin for Wordpress It will allow you to add The Title, description and keyword tags to your pages with out having to touch any code.
Installation of Platinum Seo Pack Plugin is extremely simple – just upload and activate. The plugin has the above options to set the home page and post SEO parameters.
keywords in post headings and content
Using targeted keyword and long tail keywords phrases in your post headings/title and continuously in your content can also help you drive search engine traffic to your website.
These are the basics of Search Engine Optimization, hopefully this has given you the understanding and the foundation to start using these methods.
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Absolutely true, the points that you have listed are really a brick of SEO.Well keywords are quite important factor for the optimisation.we all know if you select and optimise for the wrong keywords, your overall optimisation campaign is worthless.