What Makes A Good business Logo?
A logo is essentally a graphic representation or a symbol of your business. It also convey’s the style and recognition of your business.
You can learn a lot about good logo’s by looking at some of the logos for top businesses. These logo designs says alot about a business. Without a word most people can recognize famous logos when they see them. That is a good logo that will represent a business in the best way.
Examples of good logos:
More examples of great logos:
60 exceptional new logo designs
Creative logo designs
The 6 key points you need to be a aware of when creating a logo for your business
1 / Is it right for your business
Is the design of the logo appropriate to your business or market, does it send out the right message? will people remember your logo? does it illustrate what your company is about?
2/ Keep it simple stupid (K. I. S. S)
Keep your logo simple, have know complicated symbols or imagery as this will lose integrity when reduce in size. You need a logo that will be scaleable in any size and for any medium.
3/ Color
A good logo will retain impact and power in black and white. A logo should have know more than one to two colours (white is not considered a colour in a logo), if your printing out your logo and has lots of colours it will be very costly to print. Something to think about!!
4/ Font Typefaces
Using the right fonts in your logo is important, try not to use handwritten fonts or fonts that is difficult to read. Your logo most be readable to everyone.
5/ Is it Distinctive
Don’t try and have your logo look like any other business. Your business is unique it has a distinctive culture and market presence.
6/ Transferable
Will your logo look good and be able to transfer to other mediums, such as books, magazines, t-shirts, video, memorabilia etc.
I hope you have found this post useful, let me know what you think by leaving a comment below.
12 Responses
Hi Karn
Thanks for your comments..a logo is a great way for branding yourself and it looks good on a business card, for those all important networking events. It shows people that your serious and mean business.
Avis
Hi Avis.
What a quality/informative post, and VERY timely for me. I am doing some logo selection as we speak and about to contact a number of designers.
It’s nice to go into the discussions/negotiations with your suggestions and six-point plan in mind.
Thanks for a great post my friend.
Hi Alex
Its surprising how many people that don’t know alot about design,lose money for not being prepare, I hope the negotiations goes well 
Avis
Avis–Very professional and well put together ideas here about logos–especially number 6!
Retweeted this one…
Best,
Ralph
.-= Ralph´s last blog ..How Do You Get Your Traffic? Grow Your List with the Free Backlinks Generator Tool. =-.
Hi Avis
A brillant post you are so right about logo design remember all six parts and your definitely on to a winner look at Apple and Windows their basic designs haven’t changed much over the years.
Cheers Kerie
.-= Kerie´s last blog ..Survival of the fastest =-.
Thanks Kerie and Ralph for your comments, your right Kerie Apple and Windows have not change their logo much, which is a good thing when you keep it simple, because of this their logos are instantly rememberable and recognizable by most people in the world.
.-= Avis Williams´s last blog ..What Makes A Good business Logo? =-.
Thanks for the info. Appreciated that.
Hi Avis ,
getting yourself a logo is , like you said a great way of branding yourself,
I haven’t done one yet ,and I don’t know why?
I should of done it ages ago.
All your points are valid however point 5 sticks out to me.
Reading this post as taught me how valuable it is to have a logo and establish your branding
many internet marketers never do it .
thanks for a great post
Mick
Hi Mick
Thanks for your comments..Your right some internet marketers don’t do it, but they should.
Branding yourself is a way of separating yourself from your competition and also sets your business and products apart from the competition. So its a great way to establish youself as an expert in your chosen field.
Hey Avis,
I really enjoyed the post.
A logo and some graphics is something I must get around to doing. I have kept my blog header plain and simple for too long.
How is everything going for you?
I also agree with you on the point to keep it unique. As you want to brand yourself
and be your own unique self online.
Thanks again for the great post,
Karn