Saturday, February 20th, 2010

How To Choose The Right Niche (Part 1)

The first thing you need is to have a product or niche ideas, the best place to get ideas is yourself, what are you interested in and what knowledge or skills do you have, read this article “How to find product / niche ideas”

Once you have some ideas, you want to look deeper to make sure there is a good market for them before you even think about creating a product or service.

The best resources I use to ascertain if their is a market for my idea, are places that tell you what people are searching for.

1/ Google Search based tool
Search-based keyword tool_1266686942504

Google Search based tool – Enter your niche or product idea in the word or phrase box, or select a niche from the categories on the left handside.

From the keyword ideas list copy a keyword or keywords that you want to analyse more.

2/ Google Adwords Keywords Tool

Google AdWords- Keyword Tool_1259709142811

Go into Google Adwords Keywords Tool and paste the keyword or keywords into the box.

Try and look for keywords that have around 2 – 3  words in them. With between 2000 – 5000 or more per monthly searches using exact match phrases.

3/ Google

dog training books - Google Search_1266688787773

Next I like to see what sort of competition there is for those keywords. Just look at page 1 of Google. You really are only competing against the first 10 websites. Type your search term (without quotes) into Google search engine. If the top ten positions have a page rank of three or less, then your niche will have a good chance of ranking in the top ten of Google. Use SEO for Firefox plugin, to check the page ranks..

More Niche market resources to try:
More Niche Resources
10 hot Niche Market Research Sites

Part 2 is going to talk about indepth keyword research….


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8 Responses

February 23, 2010

Hey Avis,

Some good advice here in this post and the product creation post.

Ideally find something your passionate about but most importantly make sure it has the potential to earn you cash!!!

…oh yeah, and make sure it’s legal ;-)

Rob


February 24, 2010

Hey Rob

Thanks for your comments..Its always best to do what you know or are interested in, your more than likely to stick with it and not give up..Yeah selling something legal helps too :-)

Avis


February 25, 2010

Hey Avis

Very interesting post, some great information with images that explain everything, I use Google Adwords tool alot. Its very informative and a good start pointing to either creating a new site, or new product.

Always find your site interesting and worthwhile.

Cheers :-D
Kerie


March 1, 2010

Hi Kerie

Thanks for your comments, am glad you like the post, I must admit their are different ways to do keyword research, I think this is the easiest way to get started.

Avis


May 28, 2010

I agree that you need a niche that you can monetize, because ranking for some keywords is a lot more valuable than others.

SEOMoz Keyword Difficulty Tool is a good one to check out too for keyword research.


August 4, 2010

Another great tool to use is MSN’s Commercial Intent Tool. It gives you an idea of the keywords commercial value.