In the last post I talked about The 6 key points you need to be a aware of when creating a logo for your business. Now am going to talk about how businesses advertise and the consumers perception of your advertising.

What is advertising?

IPA says advertising is “the means of providing the most persuasive possible selling message to the right prospects at the lowest possible cost”

Kotler and Armstrong thinks “advertising is a paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines and television”

I personally think its both definitions..what do you think?

Check out some advertisements below that are creative and clever..see what the key persuasive selling messages are.

What determines the key advertising messages?

The advertising message is often more important than the amount spent. The advertising message must be carefully targeted to impact the target customer audience. A successful advertising message should have the following characteristics:

Meaningful- customers should find the message relevant
Distinctive – capture the customers attention
Believable – which is hard too do since most consumers doubt the true authenticity of an advertisement

What makes a consumer take action?

In advertisements, action words in present tense are used and visual imagery is use to illustrate that action. Also Important benefits to the consumer is highlighted in the advertisment, that sometimes will make a consumer want to take action, especially if they know they will get alot of value from it.

Advertisers also like to use persuasive techniques to play on consumers emotions such as fear, guilt, insecurity, shock and even humour.

I hope you have found this post useful, let me know what you think by leaving a comment below.

Sponsored Tweets is a new Twitter advertising marketplace, owned by IZEA, that connects advertisers with Tweeters. Advertisers can create sponsored conversations on Twitter. Sponsored Tweets system allows you to compensate tweeters with cash in exchange for promoting your product, service or site.

Tweeters can earn money for spreading the word. Think of it as the Pay Per Tweet version of Pay Per Post or like eBay for tweets..

John Chow has made over $1,000 using the Sponsored Tweets System and is sharing 10 tips on how you can make money from using Sponsored Tweets. Read John Chows tips Click here

Leave your comments below and let me know what you think of Sponsored Tweets

You can publish your tweets via an RSS feed. Simply log into your Twitter account, and scroll to the very bottom of your profile page where you will see a RSS button available.

Click on the link to load the page where you will be given the option to subscribe to the feed using a variety of RSS readers including Google, Live Bookmarks and Bloglines.

Browser Plugins

There are also Firefox plugins designed for use with Twitter that make it even easier to stay up to date.

TweetBar:
One of the most popular plugins that displays Tweets within a sidebar in your browser.
http://www.mikedemers.net/projects/tweetbar

TwitterBar:
This app makes it easy to post tweets based on current websites that you are browsing. You can easily add notes to the websites that you showcase.
http://spatialviews.com/twitterbar

TwitterFox:
Displays a pop-up notification when new tweets are posted on the Twitter network.
http://www.naan.net/trac/wiki/TwitterFox

TwitBin:
This Firefox extension features all of your friends tweets within your sidebar, similar to other Twitter browser plugins.
http://www.Twitbin.com

There are a few free social bookmarking sites and tools such as social marker , socializer and socialposter. The best social bookmarking tool I have used is onlywire. I came across onlywire three weeks ago when I was searching for a tool that would enable me to submit to bookmarking sites quickly. It took roughly 40 minutes of my time to setup all my accounts for bookmarking and install the plugin for mozilla firefox or internet explorer.

The benefit of this service is the ability to bookmark your site within one click to gain immediate exposure and backlinks for your website. The service is free, but you can get a paid service which is ad free, fully-supported by paying $2.99 per month or prepaying for 1 year ($24.99).

What I like about Onlywire is the different ways you can use it to distruibuted your content. You can use onlywire by using the browser plugin or Onlywire wordpress plugin.

Once you have installed the brower plugin or wordpress plugin, you would need to setup your accounts for bookmarking there are 30 social bookmarking accounts in total, but you dont need to do all of them if you don’t want too.

screenshot – of bookmarking accounts

Once you have submit to onlywire, you will receive a report to your email. This will show you which bookmarks have successfully submitted and which bookmark require your attention. I strongly recommend anyone who are interested in getting more web exposure and backlinks to use this onlywire service.

We live in a digital age or some would call it information age, where technologies is constantly changing and evolving..is this always a good thing? sometimes it scares me to see how far companies and individuals would go in developing the next digital revolution.

cliqology asked some of the industry experts what their vision was for the future of Digital media and technologies. What do you think the future of digital media is? leave your comments below.