A big challenge to self publishers is building an audience. Even if you have your own blog, it’s very difficult to get it in front of the right people.
LinkedIn has solved that problem. The social network for professionals has added to it’s platform LinkedIn Pulse. This allows it’s users to blog and write about topics in their industry and promote it to their industry network.
This is important because your LinkedIn network is not simply a group of “friends” per se. It is a network of like minded professionals who are or have access to other influencers in your industry.
With that kind of access and power, you have the ability to build a targeted audience of readers who you know are interested in your industry and quite probably your topic.
Take a look:
Online self-publishing isn’t the bore and chore it used to be. Today almost everything is automated, and the most important choice for individuals and brands is picking the right platform, based on the goals they’re trying to achieve.
… However, the social stalwart (LinkedIn) recently embraced long-form publishing, and it’s attracting more and more writers — and readers.
“We don’t see a whole lot of spam or people just writing low-quality stuff on our platform, because anything you do on LinkedIn is tied to your professional identity.”
LinkedIn’s self-publishing platform “lies somewhere between blog and social network,” Roolf says. “How and when to use it, depends on your business objectives.”
Kathy Caprino, a career coach and leadership trainer, wrote the second-most-viewed LinkedIn post of all time (including Influencer posts), which has nearly three million views to date. After that June 2014 postwent viral, Caprino told LinkedIn that it “opened doors for new projects, consulting gigs, speaking engagements, and radio and TV interviews.”
Simple, insightful ideas from experienced individuals are indispensable in any professional, according Kothari. “People have all these learnings but it’s really hard for them to communicate that or get to the right audience,” he says. “This is where LinkedIn really shines because we know a lot of interesting data points and we can connect those dots and get the right content to the right people.
Read The Rest: Why you should use LinkedIn Pulse to self-publish – CIO